Creative director with 15+ years building and leading in-house teams across a variety of B2B and B2C SaaS companies, from first hire to full department. Known as a pragmatic maker-manager easily pairing hands-on craft with strategic leadership. I've run $5M national brand campaigns, secured multi-year AI-platform contracts, and guided company rebrands through C-suite collaboration, all while staying close enough to the work to art direct a shoot or rewrite a headline. Equally fluent in agency and in-house environments, with a track record of establishing the creative infrastructure, intake processes, brand systems, workflow standards, and templates that let teams do their best work.

  • Art & Visual Design Direction

  • Brand, Content, & Creative Strategy

  • Quarterly Planning & Resourcing

  • Client Relationship Management

  • Photo, Video, and Animation Direction

  • Concept Development

  • Digital Advertising Strategy

  • Print & Digital Production Standards

  • Holistic Campaign Strategy & Execution

  • UX & Product Collaboration

  • Staff Training and Development

  • Trade show & Event Branding

  • Creative Budget Management

  • Team Staffing & Culture Building

EXPERIENCE

Creative Director, Unanet

Remote, DC HQ 2024 - present

• Created a robust Claude AI brand kit using for team scaling on creative execution
• Co-authored an AI + Creative best practices guide
• Concepted and designed 52 page eBook on the state of the AEC Industry + campaign materials
• Concepted and executed branding for annual user conference - 2026, 2027

Creative Consultant, Craft and Content - various clients

Remote, Portland, OR 2021 - present

Director, Creative and Brand Design, BentoBox (a Clover/Fiserv company)

Remote, NY HQ 2022 - 2024

• Established first internal creative department through strategic hires and partnerships. 
• Collaborated on the inaugural national ad campaign across ten key territories.
• Directed marketing materials and supporting assets for our 2022/2023 James Beard partnership
• Conceptualized and executed a successful $5M brand campaign for Clover partnership.
• Led internal team through complete CMS platform migration, overseeing UX/UI, and content.
• Established creative briefing and workflow processes, enhancing dept. alignment and efficiency. 
• Evolved existing visual brand across all channels for a more impactful presence. 
• Established a suite of templates for website, email, and social design work. 

Creative Director, LendingClub

Remote, SF HQ 2021 - 2022

• Revitalized internal creative department through strategic hires and partnerships. 
• Unified creative and content teams for enhanced collaboration and brand alignment. 
• Secured a 3-year, $6M contract with an AI-based language A/B testing platform. 
• Directed and approved creative work from both internal and external teams. 
• Initiated a website migration with module mapping, design layouts, and UX improvements.

Creative Director, Simple Finance (a BBVA company)

Remote, Portland OR 2019 - 2021‍ ‍

 • Led internal team in executing cross-channel campaigns for a pioneering fintech startup. 
 • Oversaw photo and video shoots across diverse budget ranges. 
 • Collaborated with UX/product teams for unified experimentation and hypothesis testing. 
 • Ensured consistent brand representation across marketing and product. 
 • Spearheaded a full blog redesign to align with emerging content strategies and SEO goals. 
 • Rewrote the brand guide, incorporating elevated visual styles and ensuring ADA compliance. 
 • Brainstormed and executed creative campaigns purpose-built for organic social and email. 

Creative Lead, Viewpoint (a Trimble company)

Hybrid, Portland OR. 2016 - 2019‍ ‍

 • Led complete rebrand in house under tight deadlines and managed C-Suite feedback. 
 • Developed comprehensive a brand guide for product logo suite and all marketing materials. 
 • Directed designers, videographers, and content writers for multi-channel campaigns. 
 • Art directed client shoots, testimonials, and explainer videos. 
 • Introduced “lunch and learns” to enhance the creative team’s skills. 
 • Assumed leadership in design strategy, vendor management, and budget control. 

Art Director/Designer, Fish Marketing

Hybrid, Portland OR. 2012 - 2016‍ ‍

• Secured new business through compelling RFPs and client presentations. 
• Designed multi-channel advertising campaigns: paid, OOH, event, website, email, organic social. 
• Directed and mentored junior designers, conducting annual reviews. 
• Managed vendor relationships, attended press checks, and oversaw prepress file production. 
• Recognized as the go-to creative for small client brand refreshes with limited budgets. 

Additional Experience

Please visit my Linkedin for full creative history

EDUCATION

BFA Communication Design, Pacific Northwest College of Art

TOOLS + SKILLS

Expert: Adobe CC - specifically ID, AI, PS, + Acrobat Pro, advanced prepress print standards, Figma, Wrike, Jira, Asana, Monday, Slack, Zoom, Power Point and Prezzi

Familiarity: Sketch, Zepplin, GitHub, Contentful, Bynder, Mural, Notion, Sprout, Glean, ChatGPT, Claude, The Brief, and Descript

Expert: Brand, content, and creative strategy, brand architecture, systems thinking, website structure, typography 

AWARDS

Viewpoint CEO Award, for work completed on the company re-brand and user conference

Awwwards Honorable Mention, for website re-design of Pastini Pastaria

INTERESTS

Art, design, music, movies, cooking, food, architecture, interior design, real estate, traveling, crafting, gardening, puzzling, and podcasting