BENTOBOX

Brand Evolution

Part of my work at BentoBox involved making the visual identity more own-able. I inherited a versatile logo that I used to created a branded pattern. Modular in nature, it was quick to adapt to a variety of needs. From the original pattern, our AD, Jon Adams, refined the pattern for simplicity and created guidelines for how to combine shapes, proportions, and rules on how to use. We codified this into the new Brand Guide.

BentoBox Site Re-design

BentoBox’s proprietary website builder — among other marketing tools — was purpose-built for the restaurant industry. And while it worked beautifully for hospitality needs, it was less than ideal for a growing B2B SaaS company. I oversaw the complete site redesign and content population through Contentful in a very short timeframe. The new site offers more flexibility than the previous site as well as custom modules for specialty pages such as our pricing page and campaign landing pages.

Co-Brand Campaign

In order to announce the new partnership between sister companies, BentoBox and Clover, we created a wide-ranging campaign in-house. This campaign included radio, content partnerships, and ad placements on Spotify as well as an Eater site takeover.

Figma Email Components

As BentoBox’s lifecycle needs increased, so did the demand for fast and scalable methods to send email communications to prospects and existing customers. I conducted an audit of existing templates and assessed future needs to produce a list of requirements, including newsletters, webinars, internal branding, and content promotion, among other general layouts.

Creative Direction: Christina Nelson
Art Direction: Jon Adams
Design: Fabi Deras