• Art & Visual Design Direction

  • Brand, Content, & Creative Strategy

  • Quarterly Planning & Resourcing

  • Client Relationship Management

  • Photo, Video, and Animation Direction

  • Concept Development

  • Digital Advertising Strategy

  • Print & Digital Production Standards

  • Holistic Campaign Strategy & Execution

  • UX & Product Collaboration

  • Staff Training and Development

  • Trade show & Event Branding

  • Creative Budget Management

  • Team Staffing & Culture Building

EXPERIENCE

Creative Consultant, Craft and Content - various clients

Remote, Portland, OR 2021 - present

Director, Creative and Brand Design, BentoBox (a Clover/Fiserv company)

Remote, NY HQ 2022 - 2024

• Established first internal creative department through strategic hires and partnerships. 
• Collaborated on the inaugural national ad campaign across ten key territories.
• Directed marketing materials and supporting assets for our 2022/2023 James Beard partnership
• Conceptualized and executed a successful $5M brand campaign for Clover partnership.
• Led internal team through complete CMS platform migration, overseeing UX/UI, and content.
• Established creative briefing and workflow processes, enhancing dept. alignment and efficiency. 
• Evolved existing visual brand across all channels for a more impactful presence. 
• Established a suite of templates for website, email, and social design work. 

Creative Director, LendingClub

Remote, SF HQ 2021 - 2022

• Revitalized internal creative department through strategic hires and partnerships. 
• Unified creative and content teams for enhanced collaboration and brand alignment. 
• Secured a 3-year, $6M contract with an AI-based language A/B testing platform. 
• Directed and approved creative work from both internal and external teams. 
• Initiated a website migration with module mapping, design layouts, and UX improvements.

Creative Director, Simple Finance (a BBVA company)

Remote, Portland OR 2019 - 2021

 • Led internal team in executing cross-channel campaigns for a pioneering fintech startup. 
 • Oversaw photo and video shoots across diverse budget ranges. 
 • Collaborated with UX/product teams for unified experimentation and hypothesis testing. 
 • Ensured consistent brand representation across marketing and product. 
 • Spearheaded a full blog redesign to align with emerging content strategies and SEO goals. 
 • Rewrote the brand guide, incorporating elevated visual styles and ensuring ADA compliance. 
 • Brainstormed and executed creative campaigns purpose-built for organic social and email. 

Creative Lead, Viewpoint (a Trimble company)

Hybrid, Portland OR. 2016 - 2019

 • Led complete rebrand in house under tight deadlines and managed C-Suite feedback. 
 • Developed comprehensive a brand guide for product logo suite and all marketing materials. 
 • Directed designers, videographers, and content writers for multi-channel campaigns. 
 • Art directed client shoots, testimonials, and explainer videos. 
 • Introduced “lunch and learns” to enhance the creative team’s skills. 
 • Assumed leadership in design strategy, vendor management, and budget control. 

Art Director/Designer, Fish Marketing

Hybrid, Portland OR. 2012 - 2016

• Secured new business through compelling RFPs and client presentations. 
• Designed multi-channel advertising campaigns: paid, OOH, event, website, email, organic social. 
• Directed and mentored junior designers, conducting annual reviews. 
• Managed vendor relationships, attended press checks, and oversaw prepress file production. 
• Recognized as the go-to creative for small client brand refreshes with limited budgets. 

Additional Experience

Please visit my Linkedin for full creative history

EDUCATION

BFA Communication Design, Pacific Northwest College of Art

TOOLS + SKILLS

Expert knowledge of Adobe CC - specifically ID, AI, PS, + Acrobat Pro, advanced prepress print standards, MS Office, G-Suite, Figma, Wrike, Jira, Asana, Slack, Zoom, Power Point, Keynote, and Prezi.

Familiarity with Sketch, Zepplin, GitHub, Contentful, Airtable, Mural, Notion, and Sprout. 

Expert proficiency in brand, content, and creative strategy, brand architecture, systems thinking, website structure, typography. 

AWARDS

Viewpoint CEO Award, for work completed on the re-brand and 2016 User Conference, 2017 

Awwwards Honorable Mention, for website re-design of Pastini Pastaria, 2015